26.08.13 / 18:16

Inter and Nike announce historic deal

Ten-year agreement signed, setting a new benchmark for sports marketing in Italy

MILAN - Inter and Nike have renewed their sponsorship agreement for a further ten years, a deal that will take the companies' partnership past the 25-year barrier and set a new benchmark for sports marketing in Italy.

Inter and Nike first joined forces in 1998 and have since shared a common vision of football as an authentic, international sport. The result has been a series of unique successes in Italy, Europe and the world.

The new sponsorship deal further strengthens Inter's position as one of the world's top clubs and confirms its desire to continue expanding globally. A key driving force will be the realisation of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise.

Thanks to this agreement, Inter can now look forward to a bright future on the world stage with the backing of a strong brand that ensures continuity for the project.

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Tags: club, nike

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