Inter and Pirelli, new shirt sponsorship agreement

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17.02.16 / 17:32

Inter and Pirelli finalising shirt sponsorship agreement

MILAN - FC Internazionale and Pirelli confirm that they are finalising an agreement for a 5-year, long-term relationship regarding their shirt sponsorship deal. The financial arrangements include a fixed component and a variable one based on the team’s sporting performance.

The Pirelli brand has been on the Nerazzurri’s shirt for a record-breaking 20 years and the preliminary arrangements, once finalised, would potentially extend this to 25 years, making it one of the longest shirt sponsorship agreements in football among major European clubs. This long-standing relationship is based on trust and the close relationship that Internazionale and Pirelli have built over the many years of their successful partnership and which has enabled the strengthening of both brands in Italy and abroad, in particular in such important markets as China.

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Tags: club, pirelli

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