21.02.16 / 12:03
MILAN - F.C. Internazionale Milano confirms the appointment of Giorgio Brambilla as Sales and Partnerships Director for the Club. Giorgio joins the Club on 22 February and will report to Chief Revenue Officer, Michael Gandler.
Milan-born Brambilla will be responsible for all European sponsorship sales, as well as the management of relations with Inter’s main partners through the existing partnership programme. Retail and licensing will also report to Giorgio. His main remit will be to grow the commercial business of the Club in the key area of sponsorship. Giorgio joins Inter after a successful tenure at AS Roma where he was Marketing and Partnership Director since 2013. Prior to this he was Director of Repucom in Milano, Italy.
"I am very pleased to be joining Inter, a big club with ambitious plans for significant growth in all areas including commercial revenues. I am looking forward to working with Inter’s existing partners and to finding new ones to help grow the Club. I would like to thank the CEO Michael Bolingbroke and the CRO Michael Gandler for the trust they have placed in me." said Brambilla.
Brambilla’s arrival is part of the re-structuring of the Club’s commercial department to better focus on certain key areas for future growth.
Barbara Biggi is appointed Global Youth Business Director and will focus exclusively on the development of this project as a stand-alone business. Youth is a key area for Inter’s growth and includes increased development of the successful Inter Academy business. Biggi joined Inter in 2003 and has built her experience covering a number of positions within the commercial area.
International Sales activities will continue to be coordinated by Richard Lamb, currently Managing Director Asia, who will become International Business Director. He will be responsible for Asia, Americas and overall international business development. Lamb joined Inter in August 2015 after more than 15 years working in Asia including with Manchester United.
Maria Laura Albini, now Head of CRM and Venue Marketing, becomes Marketing Director. Albini joined in May 2015, following a significant period consulting for multinational companies, specifically at Accenture S.p.A., and more recently at YOOX Group, a global partner of internet retail for major brands in fashion and luxury. Since here arrival Albini has been involved in the development of the system of data analysis and CRM modeling, in order to maximise data use for the venue marketing team. She will now expand her focus to all areas of marketing including, brand, creative and content marketing.