14.03.16 / 15:41

Inter and Pirelli extend historic partnership

F.C. Internazionale and Pirelli announce extension to historic 20-year partnership

MILAN - F.C. Internazionale and Pirelli are pleased to announce an agreement to extend their historic 20-year partnership.

The new five-year deal comprises a fixed amount and a variable figure based on the results of the first team.

The Pirelli brand has been a feature of Inter shirts since 1995. The union is now into its 21st year and will stretch beyond a silver wedding anniversary, making it one of the longest and most successful partnerships in the history of top European clubs.

This solid and lasting relationship is built upon values which both brands have historically shared and which have defined their achievements down the years.

“Together Inter and Pirelli have won silverware at home and abroad,” said Inter president Erick Thohir. “We are proud to announce the continuation of a partnership that is both rooted in our glorious past and looking forward. Together, we want a more global and successful future for Nerazzurri fans all over the world. Continuity and tradition are the hallmarks of this renewed partnership which – a few days on from our 108th birthday – places our passion and determination to excel on and off the pitch at the heart of our shared project.”

“The extension of our partnership with Inter reaffirms our convergence on targets, strategy and our desire to compete, which have underpinned our 20-year association and will continue to do so going forward,” said executive vice chairman and CEO of Pirelli Marco Tronchetti Provera. “Pirelli are a global player and the passion that a historic club like Inter generates in the hearts of fans all over the world is an important asset in maximising our brand.”

The new agreement will help further develop the two brands both in Italy and abroad, particularly in a significant market like China.

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Tags: club, pirelli

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