MILAN - During Sponsor Night 2017, the prize was awarded for the first Project Activation Contest for all of FC Internazionale Milano’s commercial partners which was launched in July with a workshop in Sciacca. Partners were asked to present activation projects that showed co-branding with the Nerazzurri.
Many projects were sent in and judged on the four criteria of engagement, integration with the club’s brand, multi touch point (offline and online) and creativity. The jury was made up of five different members who all represent different areas of the club.
Together with Senior Partnership Account Manager Alessandro Albiero, club legends Mario Corso, Nicola Berti and Cristian Chivu were there to present the awards. La Gazzetta dello Sport was third, TIM second and Mediaset Premium first and they can count on support from the club to implement the activation project proposed.
"We’re very happy with this collaboration," said Mediaset Premium’s Communication Director Claudia Bosisio. "Our project will be focused on the 110th anniversary of Inter, it will go back over the club’s history together with the fans and finish with the installation of a giant mural which will remain as a sign of the club’s value."