MILAN - FC Internazionale and Infront Sports & Media announce that they have signed an agreement for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza.
A shared vision of development, commercial activities, the optimisation of promotional, advertising and sponsorship activities and strengthening the corporate hospitality sector are the core reasons that led the two parties to enter into this prestigious partnership, which will run until the end of the 2017/18 season.
Addressing the media and sponsors, Erick Thohir and Marco Bogarelli, respective presidents of Inter and Infront Italy, set out the terms of the partnership, the commercial policy for enhancing the Inter brand in Italy and abroad, and the activities which the two companies will develop hand in hand to consolidate the club's commercial policy on a national and international level.
"We're proud to be here today to announce this agreement with Infront, one of the world's biggest companies in handling TV, media and advertising rights for sports events," said FC Internazionale president Erick Thohir. "It seems fitting that two of the world's leading names in their respective fields should join forces and move forward together with the aim of mutual improvement. Inter and Infront share a growth strategy that they will develop together over the next four years, looking to position the Inter brand – from a financial point of view too – on a level of international excellence."
"We are delighted to have reached a partnership agreement with a prestigious club like Inter,” said Marco Bogarelli, president of Infront Italy. “We are sure that by working together we will bring great added value both to the club itself and to Inter's image throughout the world. The distinguishing feature of this agreement is our shared strategy and the working collaboration that the two companies adopted from the very beginning. Infront and Inter have been working in unison from day one and I am confident that we will see the first results already in the coming weeks."
Founded in 1908, Inter is globally renowned as one of the world's most successful football teams. The club's trophy haul includes 18 Italian league titles, 7 Coppa Italias, 5 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of the seven teams to have done the treble – Champions League, national championship and national cup – in the same year (2010), and the only Italian club never to have been relegated in its 106-year history. Inter is a global brand with 54 million supporters in Europe and an estimated 263 million supporters worldwide.
Inter's home is the Stadio Giuseppe Meazza, a 79,394-seater arena that is among the world's most famous and frequently visited stadiums (over four million tourists each year).
Inter boasts a cutting-edge, world-famous youth academy. Over the years the Nerazzurri youth set-up has won 34 trophies, producing many full internationals and dozens of other professionals who have gone on to ply their trade in the major European leagues.
Since 1997, Inter Campus has implemented a flexible and long-term social and cooperation programme in 28 foreign countries, assisted by 200 local instructors. The aim of the programme is to use the game of football as an educational tool to restore the right to play to needy children. Invited to the United Nations in 2012, Inter Campus has been recognised as an effective language for Development and Peace.
Infront Italy is the leading company in Italy for the distribution of sports rights (TV, media, advertising). Part of Infront Sports & Media, a company headquartered in Zug, Switzerland with 20 offices in 10 countries, Infront Italy produces, manages and distributes media content, provides technical services for the distribution of TV signals, organises sports events and sponsorships, and offers strategic marketing consultancy, with 150 professionals based in Milan and Rome.
Among its flagship activities is the advisory role it plays for the Lega Calcio for the marketing of TV and media rights for the Serie A and Serie B football championships, the Coppa Italia and the Italian Super Cup, and the management of marketing and sponsorships for F.C. Internazionale, A.C. Milan, S.S. Lazio, U.S. Città di Palermo, Cagliari Calcio, U.C. Sampdoria and Genoa Cfc.
Infront also handles the international TV and advertising rights for the FIS Alpine, Nordic, Snowboard and Freestyle World Cup. Since 1993 it has distributed the media rights to the CEV European Volleyball Championships. To find out more about Infront Italy, visit the website: www.infrontsports.it