Sangemini will be Inter’s official water for the next three seasons

MILAN – A partnership agreement has been made between FC Internazionale Milano and Acque Minerali d’Italia SpA, the beverage Group belonging to the Pessina family which, in addition to Sangemini, owns brands such as Norda and Gaudianello.

Acque Minerali d’Italia is one of the leading companies in its field and has eight production plants (four in the north, two in the centre and two in the south) and 26 springs throughout Italy. It is a truly Italian company whose presence can be felt in all distribution channels (retail, HoReCa, vending etc.) through its brands, making it a key player in the beverage market.

The agreement signed with Inter makes the brand Sangemini the club’s official water for the next three seasons. It is a significant development that affirms the mutual respect underlying this collaboration. “Nutrition, hydration and supplements are fundamental aspects of physical activity at every level,” said Michael Gandler, Chief Revenue Officer of FC Internazionale Milano. That's why we're delighted to be able to announce this important new partnership with Sangemini, a brand that embraces the values around which our club's daily activities revolve. We will be working together on many aspects and are sure that the path ahead will see both brands hoping to achieve significant objectives.”

When it comes to sport, Acque Minerali d’Italia is engaged in a food science programme that involves teams interested in the project. The programme focuses on the particular balance of minerals found in Sangemini water as well as the enriching process that takes place during its long and slow journey underground (which can last up to 30 years) in contact with rocks, where its purity is preserved through self-purification. In particular, the mix of bioavailable and highly assimilable calcium, bicarbonates, magnesium and potassium combined with low sodium content makes Sangemini water unique and an outstanding choice for all sporting disciplines: it acts as a buffer against lactic acid, which helps to increase resistance to fatigue during physical activity.

Not only does Sangemini help fight fatigue, it also hydrates (muscles, skin and hair), replenishes lost minerals and nourishes thanks to its bioavailable and highly assimilable calcium: a litre of Sangemini contains 40% of your daily requirement of calcium and has the same calcium content of two glasses of milk or two yoghurt pots. With Sangemini, however, you don’t need to worry about calories and possible intolerance risks.

It goes without saying that as Inter’s official water, it will be important for Sangemini to be highly visible throughout the football season: the brand will be seen on advertising boards on the side of the pitch, on the benches and in hospitality areas. Sangemini will not only be present in San Siro but also at the training pitches in Appiano Gentile and during press conferences and live TV events, both when the first team and academy team are playing. Its presence will also be there for all to see during football schools and all major events.

Carlo Pessina, Managing Director of Acque Minerali d'Italia SpA, had this to say: “To sign a three-year agreement with Inter is a source of great pride and satisfaction for our company. We think that this rewards the quality of our mineral waters and in particular the unique characteristics of Sangemini. This water provides important supplements and has been in the world of sport for many years in a variety of disciplines, including in football, basketball, volleyball, sailing, cycling and Moto GP. This new partnership with FC Internazionale Milano caps a project which sees us playing a leading role in spreading the idea of mineral water as a primary nutrition source and pointing out how it differs from other types of water (drinking water, treated water, microfiltered water etc.). This will help us to get away from the risks of trivialising the product ‘water’ as just a thirst quencher as much as possible. As of today, being Inter’s official water is a new, important focus for us, also when it comes to the subject of mindful drinking. We are continuing to carry out communication campaigns on precisely these issues, and these campaigns cannot overlook the extraordinary engagement of a public consisting of many passionate fans of this wonderful sport.”

The AMI Group has always had sport in its DNA, in particular the historic family brand Norda, whose presence has been felt strongly in the world of sports sponsorship in many team disciplines since its market launch in the early 1970s. The agreement with Inter undoubtedly represents a great opportunity for Sangemini (a brand acquired in 2014) to highlight all its health benefits as a real and natural supplement. It also gives the brand the opportunity to continue a project started some time ago which aims to create a kind of nutritional culture that considers mineral water as a primary food and at the base of the food pyramid as a fundamental resource for human health and well-being, thereby improving our quality of life.