MILAN – Lenovo and top-flight world football (soccer) association FC Internazionale Milano have signed a multi-year sponsorship deal which makes Lenovo the Global Technology Partner of the Nerazzurri. The deal joins together two iconic brands admired the world over for their shared values, such as performance and innovation.
Inter is one of the most supported teams in Italy and the world, and the Club just jumped into their new era. Inter’s home stadium, San Siro, is one of the largest and most iconic in European football, that’s where the Lenovo name will be seen by a collective attendance of over one million, as well as on the back of the team’s training uniform during the season.
The sponsorship deal with Lenovo, one of the world’s largest technology solutions providers, will supply FC Internazionale with smarter technology including Lenovo servers, storage, software-defined solutions, as well as PCs, laptops and tablets, to manage the large amount of data generated by the Club’s interaction with fans and football enthusiasts. This enables Inter the capability to digitize and store historical archives and current documents for easier data access by fans whenever and wherever they desire. Lenovo’s Professional Services team will ensure Inter’s systems are running to their fullest capacity for the next five years.
Lenovo’s first appointment as club sponsors of the Nerazzurri (Italian for the team’s colors of black and blue) will be the pre-seasonal training camp, followed by a summer tour in Singapore and China.
"Sharing the core values of high performance, innovation, diversity and inclusion, it was natural for Lenovo and FC Internazionale Milano to enter into a partnership," commented Gianfranco Lanci, Corporate President and Chief Operating Officer of Lenovo. "Inter’s century-long history, prestigious record of honors and wins, and focus on shared values makes the club an ideal partner for Lenovo. With the smarter technology across our wide breadth of offerings, we can help Inter to engage with fans and enthusiasts as well as offer them an even greater experience when accessing information and entertainment."
“We are pleased that one of the world’s top technology brands has chosen to enter the global football industry with Internazionale," said FC Internazionale Milano Corporate CEO Alessandro Antonello. "Thanks to Lenovo’s first-rate technological expertise, this partnership will fuel innovation and the pursuit of high performance in this new era at Inter."