MILAN – Uniting and bringing people together thanks to a mutual passion, a passion for Inter. Connecting the many fans around the world and making them feel part of the Nerazzurri family is one of the main goals that drives the constant growth of the Club’s digital fan base.
While the numbers are changing, the continuous research in terms of innovation and development remains unchanged. The most recent milestone regarding that is on Instagram, where we’ve reached five million followers, which confirms the quality of the content being produced: we’ve had an increase of one million followers since December.
Data relevant to engagement with the content reveals that there are over six million interactions per month, as well as 280 stories published and over seven million viewed videos in that time.
Higher and higher. It’s the ambition to aim higher and higher that drives this growth in terms of numbers and innovation. Reaching the largest possible number of Nerazzurri fans around the world and offering them a chance to experience the Club and share its values through original content are concepts that drive the growth of all the Nerazzurri’s digital platforms: from Tik Tok to Twitter, Facebook, YouTube, LinkedIn, the Inter Official App and Inter.it/en as well as the oriental platforms, Weibo, WeChat, Toutiao, Dongqiudi and Douyin.
Among the most recent examples in this sense, in addition to the ‘Not For Everyone’ campaign, there’s been the ‘Born Inter’ project that launched on the Club’s 112th anniversary with customised content based on the user’s personal traits. Regarding Instagram, a new filter will be launched online soon that will follow the success in numerical and innovative terms of previous projects.