SAO PAULO – After exclusively taking part in Italian Sports Day at the Italian pavilion at EXPO2020 in Dubai, the latest instalment of events regarding Inter’s commercial and brand development abroad saw a club delegation led by Chief Marketing Officer Luca Danovaro head to Sao Paulo in Brazil for a series of business and institutional events in a bid to showcase the Inter brand’s new positioning and the business opportunities linked to the club.
The business tour was organized by IT.Sports, the club's Commercial and Marketing Embassy in Brazil. IT.Sports began its collaboration with Inter in 2019 by creating a consolidated network of academies throughout the country, despite the difficulties associated with the pandemic. This is just the first step in the process of penetrating the Brazilian market and consolidating Inter brand awareness.
Brazil is one of the key markets within Inter’s internationalisation pathway and it is a country where the club’s brand is already readily recognised with an established fan base, thanks to the swathes of Brazilian superstars who have played for the Nerazzurri and the network of Inter Academy football schools. Yesterday the delegation visited one of these facilities, Inter Academy Marajoara, in Sao Paulo. Marajoara is the first example of the new concept of the "Street Academy", which IT.Sports together with Inter intends to develop throughout the territory.
During the business tour in Brazil, Luca Danovaro is set to participate in a meeting with senior management at various big Brazilian companies, which has been organised by the Italian Consulate General in Sao Paulo.
The Nerazzurri's manager has outlined Inter’s new positioning and the potential of international partnerships to the companies involved. Local companies will therefore be able to get in touch with the new Inter brand. This is the result of a process which began four years ago, with its key moment being the launch of the new brand identity in March 2021. This allows the club to communicate with a global and diverse audience.
As well as business meetings, on Monday the Inter CMO will meet some of the most important local media figures and be involved in a special lesson at UniÍtalo, the Italian-Brazilian University, where he will tell students about the Inter brand journey and kick off a work project dedicated to the club’s marketing strategies. The students will then present a project in February 2022.