MILAN - FC Internazionale have reached an important agreement with bwin, signing a partnership deal until 2020 with the European brand leader in sports betting. The company will now become the club's first ever Official Betting Partner and Top Partner.
The agreement between FC Internazionale and bwin is one of primary importance and is highly innovative. The betting business will play a key role in providing fresh and international content, introducing pitch side led screens that will promote LIVE odds during Club Nerazzurro matches, as occurred during the opening game of the season against Fiorentina - alternating with them the creativity of the famous “The Race" campaign, the Hollywood-style short promotional film recently launched by the company.
Bwin's innovative presence will also be felt on the Nerazzurri's social media channels and within their digital sphere, as a digital content strategy will provide odds content to enhance sporting information. For every match in Serie A and all of Inter's fixtures, Nerazzurri supporters will be able to evaluate the odds presented by bwin, along with statistics for each match and also promotions and special offers that are linked to a specific fixture.
"We are delighted to have reached a partnership agreement with an international brand of bwin’s size and prestige," said Michael Gandler, Chief Revenue Officer of FC Internazionale - Inter and bwin are united by the desire for growth and affirmation at the highest levels of our industry, we hope this new partnership leads both to a future full of success and innovation. bwin will be able to leverage the new and growing digital and multimedia infrastructures of the club to expand its business and deliver unique and valuable content to its customers."
"We are proud to announce this partnership with Inter. bwin has historically always supported and sponsored those clubs that have entered the Olympus of international football "- says Moreno Marasco, Country Lead and member of bwin Italia’s Board of Directors - "We consider it a privilege to have been chosen by Inter as the first partner in our product category. This collaboration highlights our closeness to the world of sport and its values. After these first two matchdays in the league we believe that this year's season will be sparkling and we will be happy to live it alongside a team like Inter."