国际米兰X平克 - 弗洛伊德《愿你在此》特别联名企划
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— 3 hours ago国际米兰X平克-弗洛伊德 《愿你在此》专辑发行50周年特别联名企划
国际米兰足球俱乐部携手索尼音乐意大利，致敬传奇乐队平克-弗洛伊德。双方以音乐与足球跨界联动，纪念传世经典专辑《愿你在此》发行50周年，同时揭秘这支乐队一段鲜为人知的过往历史。
本次计划推出一系列限定周边单品：包含一款将在国际米兰对阵卡利亚里的赛前由球员穿着的纪念夹克，一套包含T恤与黑胶唱片的组合套装，以及PFFC联名系列。该系列灵感源自乐队在上世纪70年代创立的足球队，其中的亮点之一是一款复古球衣——以国米蓝黑元素重塑平克-弗洛伊德经典队服样式。此外，本次企划还将在周五晚的比赛期间，于球场内开展专属主题沉浸式活动，扩大影响力。
上世纪70年代初，正当平克-弗洛伊德重塑当代音乐版图时，乐队创立了平克-弗洛伊德足球俱乐部 (PFFC)。这是一支在巡演间隙组建的球队，成员包括大-吉尔莫、罗杰-沃特斯、尼克-梅森、理查德-赖特，以及幕后工作人员团队。
借着本次PFFC系列联名，国际米兰以极具象征意义的方式，让这支传奇乐队重返绿茵赛场：将PFFC重新诠释为平克-弗洛伊德国际米兰足球俱乐部，把一段尘封往事融入当代跨界企划，串联起不同世代、不同语言、不同圈层的球迷与乐迷。
该系列的灵感源自摄影师金-戈特利布-沃克拍摄的经典PFFC合影，其中一大亮点是一款专属复古球衣，以现代视角重塑70年代复古美学，融合平克-弗洛伊德与国际米兰两大品牌标识。球衣正面沿用经典PFFC字母标识，还原历史照片中原款球衣样式；背部则印有专为俱乐部定制的《愿你在此》专辑50周年纪念徽章。衣袖点缀国米队徽，以及专辑封面传世经典的握手图案——平克-弗洛伊德最具代表性视觉符号。围巾、托特包、吉他拨片、鼓槌等周边单品，也均沿用同款设计元素。
除PFFC联名系列外，国际米兰还推出两款专属限量单品，致敬《愿你在此》专辑发行50周年：一是限量版赛前致敬外套，全球仅400件带编号珍藏款，搭配乐队专属联名礼盒。蓝黑将士将在4月17日国米对阵卡利亚里的赛前环节身着该外套登场。二是限定珍藏套装，包含主题T恤与专属蓝色彩胶唱片，限量发售1908套（呼应国际米兰建队年份）。
本次策划同步开启线下实景+线上数字全域宣传：自1月对阵阿森纳赛事宣传片预热起，陆续在伦敦、米兰全城投放主题海报，搭配深度专题内容与伦敦主场拍摄的官方发布大片，层层揭晓合作。4月17日国米对阵卡利亚里一战，梅阿查球场也将上线全套主题活动，整座球场化身沉浸式平克-弗洛伊德沉浸式主题空间。
国际米兰品牌与营销总监卢卡-阿多纳托表示：“此次合作完美诠释了俱乐部的品牌理念：让国米成为能够跨界联结不同领域文化的品牌，以足球为起点，打造多元产品与沉浸式体验，触达更广泛的全球受众。音乐早已深度融入俱乐部品牌内核，多年来我们持续深耕音乐领域，不断提升品牌影响力。与重塑全球音乐史的传奇乐队平克-弗洛伊德携手，是国米品牌跨界发展历程中至关重要的里程碑。”
索尼音乐意大利唱片总监卢卡-凡塔科内表示：“音乐与足球总会以意想不到的方式交融碰撞，此次平克·弗洛伊德、国际米兰与索尼的三方合作便是绝佳典范。能够携手这支传奇乐队与百年豪门俱乐部，以独一无二的跨界企划致敬经典传承，是意大利索尼音乐莫大的荣幸。”
全套周边自4月15日周三今日起正式发售：可在国际米兰官方线上商城 store.inter.it、米兰卡斯特罗门店及梅阿查球场的国际米兰实体店购买。国际米兰会员可于欧洲中部夏令时间11:00–15:00优先抢购致敬主题外套。专辑套装（支持预售）、吉他拨片、鼓槌，亦可通过意大利索尼音乐官网商城 store.sonymusic.it 选购。
THE HISTORY OF PINK FLOYD FOOTBALL CLUB
At the start of the ‘70s, as Pink Floyd reshaped the contemporary music scene, the band founded the Pink Floyd Football Club (PFFC), team that played during breaks from touring and featured David Gilmour, Roger Waters, Nick Mason, Richard Wright, and members of the crew.
With the PFFC Collection, Inter brings the band back onto the pitch in a symbolic gesture by reinterpreting the PFFC name as Pink Floyd FC Internazionale Milano and bringing a story from the past into a modern-day project that has the ability to unite generations, languages, and diverse communities.
The iconic PFFC photo by Kim Gottlieb-Walker inspires the collection, highlighted by an exclusive retro jersey that reimagines ‘70s aesthetic through a modern lens, blending Pink Floyd’s identity with Inter’s identity. At the centre of the shirt is the PFFC lettering, resembling the original shirt worn in the historic photograph, while the back displays the 50th anniversary logo of ‘Wish You Were Here’, especially adapted for the Club. The sleeves are embellished with the Inter logo and the iconic handshake symbol, one of the most legendary marks of Pink Floyd’s imagery, featured on the album cover. The same stylistic elements are also visible in other items in the collection, including scarves, tote bags, guitar picks, and drumsticks.
In addition to the PFFC Collection, Inter is also launching two exclusive, limited-edition products wholly dedicated to celebrating the 50th anniversary of ‘Wish You Were Here’: the Anthem Jacket Limited Edition, just 400 numbered pieces with exclusive packaging, which the Nerazzurri will wear during the pre-match of Inter vs. Cagliari on 17 April, and a special bundle consisting of an original T-shirt and an Exclusive Blue Vinyl, limited to 1908 copies.
The project has been launched through both a physical and digital campaign: from the teaser phase, which began in January with the match presentation video for the game against Arsenal, through to posters appearing across London and Milano in recent weeks, to editorial content and the launch video set in the English capital, which was produced by Inter Media House in collaboration with Alkemy+. The campaign will also be brought to San Siro during Inter vs. Cagliari, with a series of themed activations that will transform the stadium into an immersive Pink Floyd-inspired experience.
“This collaboration fully represents our vision: to make Inter a brand that can form genuine connections with different worlds, creating products and experiences that, starting from football, allow us to connect with a broader audience. Music is at the heart of our identity and, over the years, we have worked on a path that has strengthened our presence in this field. The collaboration with Pink Floyd, a band that has shaped the history of global music, marks a key milestone for us in this evolution”
Luca Adornato - Brand & Marketing Director FC Internazionale Milano
“Music and football often come together in unexpected ways, and this collaboration between Pink Floyd, Inter, and Sony is a clear example of this. It is an honour for Sony Music Italy to celebrate the legacy of a legendary band and a historic club through a collaboration that is truly one of a kind”
Luca Fantacone - Catalogue Director Sony Music Italy
The products are available from today, Wednesday 15 April, on the official Inter online store, store.inter.it, and at Inter Stores Milano, Castello, and San Siro, with early access for “Interista” loyalty members from 11:00 CEST to 15:00 CEST for the Anthem Jacket. The bundle (available for preorder from today and on sale from April 30), guitar picks, and drumsticks can also be purchased via the Sony Music Italy store, store.sonymusic.it