Inter X Pink Floyd: a special collaboration for the 50th anniversary of “Wish You Were Here”
Community
— 2 hours agoFC Internazionale Milano, together with Sony Music Italy, honours Pink Floyd with an initiative that combines music and football to celebrate the 50th anniversary of ‘Wish You Were Here’, one of the most iconic albums of all time, while also shedding light on a lesser-known chapter in the band’s history.
The project features a range of exclusive products, including an anthem jacket to be worn by players during the pre-match of Inter vs. Cagliari, a bundle with a t-shirt and vinyl, and the PFFC Collection - a capsule inspired by the football team founded by the band in the 1970s - which includes, among its highlights, a retro jersey that reinterprets, through a Nerazzurri lens, the shirt worn by Pink Floyd. The initiative will be further amplified by a special activation at the stadium during Friday night’s match.
THE HISTORY OF PINK FLOYD FOOTBALL CLUB
At the start of the ‘70s, as Pink Floyd reshaped the contemporary music scene, the band founded the Pink Floyd Football Club (PFFC), team that played during breaks from touring and featured David Gilmour, Roger Waters, Nick Mason, Richard Wright, and members of the crew.
With the PFFC Collection, Inter brings the band back onto the pitch in a symbolic gesture by reinterpreting the PFFC name as Pink Floyd FC Internazionale Milano and bringing a story from the past into a modern-day project that has the ability to unite generations, languages, and diverse communities.
The iconic PFFC photo by Kim Gottlieb-Walker inspires the collection, highlighted by an exclusive retro jersey that reimagines ‘70s aesthetic through a modern lens, blending Pink Floyd’s identity with Inter’s identity. At the centre of the shirt is the PFFC lettering, resembling the original shirt worn in the historic photograph, while the back displays the 50th anniversary logo of ‘Wish You Were Here’, especially adapted for the Club. The sleeves are embellished with the Inter logo and the iconic handshake symbol, one of the most legendary marks of Pink Floyd’s imagery, featured on the album cover. The same stylistic elements are also visible in other items in the collection, including scarves, tote bags, guitar picks, and drumsticks.
In addition to the PFFC Collection, Inter is also launching two exclusive, limited-edition products wholly dedicated to celebrating the 50th anniversary of ‘Wish You Were Here’: the Anthem Jacket Limited Edition, just 400 numbered pieces with exclusive packaging, which the Nerazzurri will wear during the pre-match of Inter vs. Cagliari on 17 April, and a special bundle consisting of an original T-shirt and an Exclusive Blue Vinyl, limited to 1908 copies.
The project has been launched through both a physical and digital campaign: from the teaser phase, which began in January with the match presentation video for the game against Arsenal, through to posters appearing across London and Milano in recent weeks, to editorial content and the launch video set in the English capital, which was produced by Inter Media House in collaboration with Alkemy+. The campaign will also be brought to San Siro during Inter vs. Cagliari, with a series of themed activations that will transform the stadium into an immersive Pink Floyd-inspired experience.
“This collaboration fully represents our vision: to make Inter a brand that can form genuine connections with different worlds, creating products and experiences that, starting from football, allow us to connect with a broader audience. Music is at the heart of our identity and, over the years, we have worked on a path that has strengthened our presence in this field. The collaboration with Pink Floyd, a band that has shaped the history of global music, marks a key milestone for us in this evolution”
Luca Adornato - Brand & Marketing Director FC Internazionale Milano
“Music and football often come together in unexpected ways, and this collaboration between Pink Floyd, Inter, and Sony is a clear example of this. It is an honour for Sony Music Italy to celebrate the legacy of a legendary band and a historic club through a collaboration that is truly one of a kind”
Luca Fantacone - Catalogue Director Sony Music Italy
The products are available from today, Wednesday 15 April, on the official Inter online store, store.inter.it, and at Inter Stores Milano, Castello, and San Siro, with early access for “Interista” loyalty members from 11:00 CEST to 15:00 CEST for the Anthem Jacket. The bundle (available for preorder from today and on sale from April 30), guitar picks, and drumsticks can also be purchased via the Sony Music Italy store, store.sonymusic.it