INTER MEDIA HOUSE
— Jul 17th 2026Perché Milano l'è un gran baseball
Did you know Milano has always been a baseball city?
For the launch of our new 2026/27 Away Kit, we developed a mockumentary that playfully draws on the story linking Milano and baseball to introduce the concept behind the new jersey.
Inspired by the visual language of baseball and reinterpreted through the Nerazzurri identity, the kit comes to life through a narrative that blends history, local culture and humour.
Featuring Luca Ravenna, the project showcases the inspiration behind the new Away Kit by exploring baseball's lasting influence not only on sport, but also on fashion and popular culture.
Inter Media House
