Rinascente take to the pitch with the Nerazzurre

MILAN – Rinascente and FC Internazionale Milano have signed a partnership agreement for the 2019/2020 football season. Rinascente will be a key player alongside Inter Women in its capacity as Official Department Store/Official Women’s Team Partner.

In a historic period where numerous women’s teams are at the forefront of the football world, Rinascente, which has been in the city of Milan since 1917, has decided to take to the pitch together with Attilio Sorbi’s girls.

A few steps separate the Rinascente building on Piazza Duomo from the place where the famous ristorante Orologio was found, the restaurant that has gone down in history for having welcomed a group of friends led by artist Giorgio Muggiani on the starry evening of 9 March 1908. These friends went on to found Football Club Internazionale Milano.

Rinacente has made its mark on both Milanese and Italian culture. This also applies to the Nerazzurri, recognised as one of the most successful clubs both in Italy and on the international stage.

“Rinascente really is a symbol of the city of Milan, the international capital of fashion,” declared Alessandro Antonello, CEO Corporate of FC Internazionale Milano. “The new partnership that unites us will certainly provide our women's team with the resources and impetus to approach the season in the best possible way. We’re sure that this particular section of the football industry will be able to grow a lot, with the support of passionate companies such as Rinascente also making a significant contribution.”

The link between Rinascente and women is clear. In fact, 71% of its clients are women. But the link between women and football is also there for all to see. The success that the Women’s World Cup in France had in the media is undisputed. Rinascente’s decision focuses on a new type of female empowerment which goes beyond passion for fashion and shopping.

This sponsorship agreement with FC Internazionale Milano will see Rinascente become the Official Department Store/Official Women’s Team Partner. The Rinascente brand will be given a lot of visibility as a result of this agreement and will stand out on the sleeves of the Nerazzurre’s shirts.

The store in Piazza Duomo is not only an excellent place to go shopping. Thanks to its exclusive events, Rinascente stands out as a place where "things happen": it was with this in mind that on the evening of Thursday 5 September, this was selected as the venue for the presentation of Attilio Sorbi's team, in the presence of the media and guests of the Nerazzurri Club.

“Our vision of the Department Store,” explained CEO Pierluigi Cocchini, “goes beyond the simple experience of shopping. We wish to be in harmony with the area, to be a driving force of modernity and innovation, a place where things happen that you would never expect. Rinascente wants to be at the forefront of supporting women's football, and to do so has chosen one of the Clubs who are most deeply rooted in the area with more than a century of history, just like us.”

Over the course of the season, various activities will be organised, imagined and brought to life in order to unite the world of football with the world of fashion.