FC Internazionale Milano at Milan Design Week: ‘Innovative Passion’ presented


Suning announces the opening of "Suning Italy Office"

MILAN – A unique space, linking together the nerazzurri colours and the innovation of Suning Smart Retail, “Innovative Passion” was presented today to the press in a location in the Tortona area, at the heart of Milan Design Week “Fuorisalone”. 

For its first participation in the most important event dedicated to design in the world design capital of Milan, Inter and Suning have created three installations. “Emotional wall” describes to the European audience its Artificial Intelligence technology for home automation, Suning BIU; “Magic Mirror” represents the implementation of facial recognition tools to the retail industry. 

“Colours of Passion”, the centre-piece of the exhibition, is a de-structured reproduction of the Inter crest, a symbol for the evolution of the brand through technology and innovation, illuminated by the emotions of all its fans worldwide. 

It is an honour for FC Internazionale Milano to take part in Milan Design Week and once again contribute to the cultural development of the club’s city and home.

"The Nerazzurri and the city of Milan are not only linked by our shared history, but also by our commitment to elegance, style and culture," said Inter CEO Alessandro Antonello. "These have always been synonymous both with the city of Milan and Inter – and we now have the pleasure and the privilege to create this with Suning. Through Innovative Passion, we are sure that we will be able to share with the visitors many of the values that inspire our club, to represent the city of Milan and strive for ever-greater achievements, both inside and outside the pitch."

This project was created to focus the attention on the customer experience that connects Inter and Suning, both of whom are striving to use new technologies for the benefit of their clients: whether through the stadium experience and Inter Media house productions on the one hand, or innovative business practices on the other. 

Suning Holdings Group started operations this month for the opening of Suning Italy Office in the near future, revealing plans for three more overseas offices in the UK, France and Germany by the end of 2018. The Chinese company’s intention is to introduce stylish and high-quality home and fashion products from Europe into China as it seeks to cater for a new generation of consumers.




Founded in 1990, Suning is one of the leading commercial enterprises in China with two public companies in China and Japan respectively. In 2017, Suning Holding ranked second among the top 500 private-owned enterprises in China with annual revenue of 65.7 billion USD (412.95 billion RMB). With the mission of “Leading the Ecosystem across Industries by Creating Elite Quality of Life for All”, Suning has strengthened and expanded its core business through eight vertical industries: Suning.com, Logistics, Financial Services, Technology, Real Estate, Media & Entertainment, Sports, and Investment, among which Suning.com was listed on the 2017 list of Fortune Global 500.

For more information see www.suningholdings.com


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