MILAN - The BUU (Brothers Universally United) campaign won the special Equal Award at the Italian Art Directors Club Awards at BASE Milano on Saturday 9 November, in recognition of the impact the initiative has had among the public and in the media over the course of the year. The award is a significant achievement for Inter Media House and the club as a whole, providing further evidence of the active role Inter takes in the fight against discrimination in all its forms.
Launched last season, the BUU - Brothers Universally United campaign is a powerful initiative designed to help fight against all forms of discrimination. The project launch video can be seen here.
Inter also received recognition for its Christmas 2018 campaign Interpresents (bronze medal in the Digital Integrated Campaign category, shortlisted for the Promo & Activation category). The editing of the brand film Not For Everyone was also shortlisted in the Industry Craft category, while BUU was shortlisted in the PR category.
The BUU campaign also won two medals in the Integrated (silver) and Outdoor (bronze) categories.