SHANGHAI - Inter was one of the protagonists of the three-day Licensing Expo in Shanghai that kicked off on July 14, showcasing a great number of products developed from its strong brand and organizing a variety of fan events in celebration for the Scudetto.
The first offline international event for the Club after the launch earlier this year of its new brand identity and crest, Inter’s booth at the Expo has gathered fans from around China to take photos and check in at various fan activities.
The Nerazzurri’s showcase at the Expo reflects the brand’s ongoing efforts to interact with Chinese fans. During the 2019/20 season, for instance, Inter Milan was the most discussed professional football club on Weibo, China’s Twitter-like microblogging platform, with its total number of subscribers growing by 83% to 4.5 million, making it the most subscribed football club among all Italian clubs.
“The ownership has medium- and long-term development plans for the club, and we’re open to potential business and financial partners who could work with us to boost the brand value of Inter and generate more revenues,” said Andy Zhang, Managing Director of Inter China Office. “In addition to the Italian and European markets, we’re working to develop the potential of the Chinese market, and we consider it an important way to further explore and show the appeal and value of the Inter brand.”