MILAN – Inter and La Molisana have extended their partnership in a move that sees the Campobasso-based pasta producer, which has been official supplier of the club since 2019, become a Regional Partner through to the 2022/23 season.
As well as maintaining its title of Inter’s Official Pasta, La Molisana also expands and strengthens its ties with the Nerazzurri by becoming the Official Women’s Team Partner.
The extension of the agreement between the two brands is indicative of their shared desire to continue the successful partnership, which was launched in 2019 and has seen La Molisana take on an integral role within life at the club, for instance through corporate social responsibility initiatives and the limited edition packaging released to mark Inter’s 19th Scudetto title win recently.
“We’re delighted to have extended our partnership with Inter, a solid club and the reigning Italian champions,” said La Molisana CEO Giuseppe Ferro. “It gives us flexibility when it comes to communicating our brand in Northern Italy, which is an area of great interest to us. It’s a significant partnership between business and sport, and to add even more momentum we’ve decided to show our support for the women’s team by becoming the Official Women’s Team Partner this year.”
The La Molisana logo will be present on the pitchside hoarding for all home games of the Inter men’s and women’s first teams, with increased visibility across the Nerazzurri’s digital channels another additional benefit included in the renewed agreement.