Shanghai, 16 October 2019 – Inter were among the official partners for the new WeChat channel for the city of Milan, “YESMILANO_official – 探索米兰”, which was presented today in Shanghai at the Bellagio Hotel, which is owned by the Suning Group. The club was among the representatives of Milan – alongside the National Chamber of Italian Fashion, the Teatro alla Scala and the Chamber of Commerce of Milan – which met local authorities, companies and personalities. Inter's Chief Marketing Officer Luca Danovaro and Commercial Director of Inter China Office Samuel Mao were in attendance to represent the club.
The mini-programme, which is hosted on the most used social media platform in China, will help tourists tailor their trip to the city and discover its hidden gems as well as the most famous attractions. It is the first step as part of the city of Milan's strategy to present itself to a growing Chinese audience and strengthen its relationship with the fastest-growing tourist market in the world.
Suning has continually promoted cultural and business exchanges between Italy and China ever since taking over Inter in 2016, as shown by the agreements signed with the Italian Trade Agency (ITA) in 2019 and its participation along with Inter at the most important events in various industries, such as the Milan Furniture Fair.
“Inter and Suning are proud to be partners with the city of Milan and to have hosted this event,” said President Steven Zhang. “Suning's role is to offer opportunities to Italian brands that plan to break into the Chinese market. We're certain that our relationship with the city will continue to grow going forward."
Luca Danovaro, Inter’s Chief Marketing Officer, stated: "Inter are one of the most important brands in Milan and represent the city all over the world by being in contact with millions of fans, particularly in China. We are honoured to provide our support to the launch of the WeChat channel for the city of Milan.”