MILAN – Football is a sport that is watched with the eyes but enjoyed with all senses. The most remarkable goal in the world would seem somewhat unfinished if it’s not immediately followed by the roar of a passionate crowd. Sound is a crucial part of the game and only fans are able to produce the true and authentic soundtrack of football.
Over the years, sound has become a hallmark of the San Siro experience thanks to the unmatchable passion of the Interisti fans. Now, Inter and its main partner, Socios.com, are joining forces to pay tribute to that unique soundtrack through an unprecedented initiative that will bring the voice of the Interisti literally to the players' chests.
Inter and Socios.com will honour the unique passion of Interisti by placing, for the first time ever, the voice of the fans literally on the player’s chest.
Socios.com will replace the $INTER Fan Token logo on the front of the team’s shirt for the final of the Italian Super Cup against Juventus with the fans’ favourite chant, exactly as it sounds in the stadium.
The Club and Socios.com have captured the soundwaves produced by the crowd in San Siro as they engage around the team’s most iconic chants and will give $INTER Fan Token holders the chance to choose which wave they want displayed on the iconic jersey for the match against Juventus. Fans can vote in a poll which will be available on the Socios.com app until December 19th, with Inter fans requiring just one (1) $INTER Fan Token to vote.
The chants proposed are the following C’è solo l’Inter, Olè Inter, Sempre e solo Forza Inter.
The winning option will be revealed on the Socios.com app on December 22nd.
Karim Virani, Commercial Director of Socios.com, said: “This poll not only gives fans the chance to decide on the club’s most iconic symbol, the official kit, for the first time but also gives them unprecedented visibility during one of the team’s biggest matches of the season. This epitomizes what the Socios.com project is all about, so we couldn’t be more excited about it.”