Inter and Socios.com extend their partnership and commit to strengthening the future of the $INTER Fan Token
Partner
— 2 hours agoCon il prolungamento della collaborazione, Inter e Socios.com continueranno a lavorare insieme per premiare la fedeltà dei tifosi e consolidare il posizionamento del Fan Token $INTER
FC Internazionale Milano and Socios.com – the Chiliz Group’s leading fan engagement and rewards platform – confirm the extension of their partnership, with the aim of further strengthening the direct involvement of fans within the Nerazzurri ecosystem.
Since its launch on Socios.com in 2021, the $INTER Fan Token has opened a new direct channel between the club and its fans, becoming a well-established tool for participation. To date, 170 Fan Polls have allowed the Nerazzurri community to influence aspects of the fan experience and club culture. Decisions made by $INTER Fan Token holders include customising the corner flag, selecting a new legend for the Inter Hall of Fame, designing the pennant and captain’s armband, and curating pre-match warm-up playlists.
The rewards ecosystem has demonstrated the tangible value of the $INTER Fan Token, giving fans the chance to redeem tickets for official matches, VIP experiences, autographed merchandise, and exclusive content. Some of the most engaging activations include announcing the line-up via the stadium speaker, pre-match photos with the fan-voted corner flag design, experiencing matches, and even travelling with the team for European away matches.
Most recently, $INTER Fan Token holders got up close with their favourite icons during the ‘Player Parade’ meet-and-greets following Inter’s home fixtures, as well as exclusive breakfasts with Club Legends at Inter HQ the morning after the game.
As evidence of its global reach, the $INTER Fan Token is now owned in 107 countries, confirming its role as a tool capable not only of retaining the existing fanbase but also of connecting the club with new international audiences. It is a digital asset that resonates across multiple generations, who are increasingly involved in the daily life of their favourite team.
“"Inter is one of the most iconic clubs in the world, and the continuation of this represents a natural step for us in Socios' consolidation strategy in the Italian market, one of the most mature and receptive in Europe. At the same time, it confirms our positioning on a global scale as the reference platform for digital fan engagement. The $INTER Fan Token will continue to evolve as a dynamic asset, offering fans opportunities to participate and access, and the Club a direct and scalable channel to connect with millions of supporters around the world”
Alexandre Dreyfus - CEO Chiliz e Socios.com
“The renewal of the partnership with Socios.com makes us particularly satisfied because it confirms the goodness of the path taken together, with the aim of putting the fans increasingly at the centre of the Inter world. The $INTER Fan Token, a central tool of this collaboration, has allowed our supporters over the years to experience the Nerazzurri passion in an unprecedented way, creating a direct and concrete link with the Club. For the coming seasons, these opportunities will not only be confirmed, but will be further expanded, so as to offer increasingly engaging and distinctive experiences to all our fans around the world.”
Giorgio Ricci - Chief Revenue Officer FC Internazionale Milano