Inter Media House launches "Welcome"

MILAN - "Welcome" is the first digital series produced by Inter Media House. The series is exclusively available to watch on the club’s revamped official YouTube channel which has registered more than 10 million views this season and a 17% increase in subscribers. The series showcases Milan’s and Italy’s standout products through the eyes of a “football lover” from England. In the first episode, Patrick Kendrick guides the viewer through Milan’s myriad of flavours: from street food to historic shops and ethnic fusion. Chef Davide Oldani is the special guest on the first episode. A famous resident of Milan and exponent of Italian cuisine around the world, Oldani boasts one Michelin star, three Gambero Rosso forks and the Ambrogino d’Oro.

Davide Oldani’s relationship with Milan isn’t only limited to cuisine, however. He also has ties to another example of Milanese, Italian and international excellence: Inter. The inventor of “Pop Cuisine” talks us through his passion for sport, football and the Nerazzurri. Cucina e Calcio, Football and Food, together as one. Milan’s excellencies are by no means mutually exclusive though because, to quote Oldani: “Milan is different from other major cities around the world. Milan has a quality, calm and class that other cities don’t possess”. Besides food, upcoming episodes of “Welcome” will explore fashion, architecture and design, cinema, art and so much more. It’s a journey of discovery through the excellencies of Milan and Italy.