MILAN – Two years ago, FC Internazionale Milano presented Inter Media House to the world, a project which came into being with the aim of responding to the extraordinary passion of millions of fans and to allow our supporters to experience the Club in a unique way at any time and in any place.
Innovation and growth are the key words for a Club that now has more than 25 million followers worldwide thanks to over 35,000 posts per season. Inter Media House has undertaken a journey that has allowed FC Internazionale Milano to communicate its values in an increasingly strategic and targeted manner thanks to a data-driven approach, going down new paths in doing so: Inter was the first Italian team to start a Tik Tok profile, while the Nerazzurri are also present on five social platforms in China and the Italian side with the most followers on Weibo.
In just two years, Inter Media House has consolidated its initial projects, from the rebranding of Inter TV, the first club channel to become part of DAZN’s offerings in Italy, to the Inter Official App. Since its creation, the app has been downloaded more than 700,000 times and is now available in 3 different languages, with exclusive, interactive content and the opportunity to experience augmented reality.
But that’s not all. There has been an increase in numbers when it comes to all our digital platforms. Over the past year, it was a story of exponential growth: more than 106 million video views on Facebook (where almost 17 million fans have liked our page) and 110 million video views on Instagram, on which we now have almost four million followers and there were 132 million interactions. It has also been a year which has seen our YouTube channel develop: in total, there have been more than 37 million video views. Furthermore, the number of followers we have on Twitter has increased by 25%, with our content being offered in seven different languages, while our follower base on LinkedIn has grown by more than 80% over the past twelve months.
Remaining close to our fans remains the Club’s main objective and this aim is also being pursued through Inter.it, which is available in six languages and receives more than 500,000 independent visits every month. We’re constantly looking towards the future too, as demonstrated by the launch of a new Twitter channel dedicated to the Women's First Team with live streaming of matches, exclusive interviews, videos and photos.
It has been two years of fantastic accomplishments. However, this is just the beginning of a journey which is #NotForEveryone as we continue to look to make the experience of our fans even better.