FC Internazionale Milano launches an exclusive partnership with Electronic Arts
Partner— Aug 3rd 2020
The Nerazzurri to collaborate with EA SPORTS FIFA, reaching millions of players worldwide
MILAN - Today, FC Internazionale Milano and Electronic Arts (EA) announced a multi-year partnership which enables both to deliver innovative, world-class entertainment for fans.
“This new agreement with Electronic Arts is instrumental for the Club to provide world-class entertainment to our fans, on and off the pitch,” said Alessandro Antonello, Corporate CEO of Inter. “Innovation is at the core of our strategy and we believe that working together with a leader in gaming and e-sports will help us in our objective to get closer to new generations of football lovers worldwide.”
“Our strategic partnerships, with clubs like Inter, are crucial to our vision to grow the love of sport, and in this case, global football worldwide through authentic interactive experiences,”said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “Inter is one of the most iconic clubs in the world and we look forward to offering fans an innovative and interactive FIFA experience for years to come.”
The first activation of this partnership is already scheduled: Inter’s first ever match, on pitch or virtual, against San Lorenzo, one of Argentina’s 5 top clubs, on August 19th.
The relationship between EA SPORTS FIFA, new Global Football Videogame Partner, and Inter has been showcased on-and-off the pitch for years as players consistently select the club in-game. The deal comes as EA SPORTS continues to see success with FIFA as one of the biggest entertainment franchises in the world. EA SPORTS FIFA 20 for console and PC is the most-played game in franchise history and has secured a 260 percent year-over-year viewership growth of its content.