Inter sign strategic partnership to introduce Digital Overlay®️ technology in Italy

Inter sign strategic partnership to introduce Digital Overlay®️ technology in Italy



Club

Sep 20th 2020

In collaboration with AIM Sport, the technology will allow Inter and the Club's commercial partners to geo-locate marketing campaigns on San Siro's LED screens


MILAN – In association with AIM Sport, FC Internazionale Milano are introducing revolutionary Digital Overlay®️ technology at the Giuseppe Meazza Stadium.

The system, which has never been used in Italy, will allow Inter and the Club's commercial partners to geo-locate marketing campaigns displayed on the LED perimeter signage in real-time across multiple regions, enabling different broadcast feeds to target specific audience groups.

This partnership is a further step in the Nerazzurri's journey towards innovation. It will offer new bespoke marketing tools for Global and Regional commercial partners and will allow Inter to be even closer to the community of millions of Nerazzurri fans around the world.

With an adequate period of testing having been completed last season, the technology will be made available for all of Inter's matches played at San Siro from the start of the 2020/2021 campaign.


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