I M - The faces and values of our new visual identity
Club— Mar 30th 2021
The gallery featuring the first personalities helping to tell the narrative of the Club's new visual identity
I M Inter I M Milano I M Forward
I M Power I M Brave I M Future I M El Toro
I M Fearless I M Rebel I M Nerazzurra I M Record
Today, Inter presented its new visual identity, one which extols the Club's founding values and reinforces its bond with the city of Milan. The narrative plays on the initials of the club’s name – I M, from Internazionale Milano – to harness the English expression “I am”. It’s being told with the help of personalities from the spheres of sport, entertainment and culture because, in the Nerazzurri world, elegance and style are always accompanied by substance and the courage to pursue one’s own ideas. Among the faces involved are those of President Steven Zhang, Vice President Javier Zanetti, Nerazzurri strikers Romelu Lukaku and Lautaro Martinez, as well as Inter Women players Yoreli Rincón and Astrid Gilardi, who respectively play in midfield and in goal for Attilio Sorbi’s side. Furthermore, there's Nerazzurri No.23 Nicolò Barella and the rapper Tedua, plus the actress Matilde Gioli and Marco Belinelli, the first Italian basketball player to win an NBA Championship.