Inter's new visual identity: The journey and the evolution

A journey that began in 2016: Step by step, a process of repositioning the brand, culminating in the launch of the club’s new visual identity and the new badge.

"We are very proud of our 113 years of history and this pride always pushes us to look towards the future, seizing every opportunity for growth - explains Inter Corporate CEO Alessandro Antonello -. We strongly desired to find a new language, a channel that allows us to get closer to the new generations, who experience sporting emotions in a different way".

The new badge, created by Bureau Borsche, a graphic design studio founded in Munich in 2007, is innovative, minimal, elegant, and aimed at the new generations. Inter Chief Marketing Officer Luca Danovaro explains: "Inter's focus is football, but we want to open up to the worlds of digital, entertainment, and lifestyle. The logo maintains a strong identity with the original, tracing its iconic shape. It is an evolution: Two letters that represent the soul of Inter, an icon of football and culture, and new colours to simplify its application on digital devices".