I M | Discovering the faces behind the Club's new visual identity: the latest protagonists

I M Bold I M Sport I M Street

Inter have presented their new visual identity, one which extols the Club's founding values and reinforces its bond with the city of Milan. The narrative plays on the initials of the club’s name – I M, from Internazionale Milano – to harness the English expression “I am”. It involves the Nerazzurri world and is being told with the help of the personalities from the spheres of sport, entertainment and culture because elegance and style are always accompanied by substance and the courage to pursue one’s own ideas.

Discover more at IM.INTER.IT!

Following the many personalities who have helped express the attitude and values of the Club’s new visual identity so far, the photographic narrative continues with surfer Leonardo Fioravanti, the first Italian to qualify for the World Surf League (2017), road and track cyclist Letizia Paternoster, filmmaker Federico Marzio Vitetta (@the_italian_one) and American skateboarder Guy Mariano.

I M BOLD

I M SPORT

I M STREET

I M INTERISTA