MILAN – FC Internazionale Milano can confirm that LD Sports - a sports content, marketing and entertainment platform headquartered in Shanghai - will be the club’s Official Asian Sport Infotainment Partner.
The partnership agreement between LD Sports and Inter provides for a series of benefits, including LED visibility - across Asia – during Inter’s home games at San Siro, starting from Inter vs. Juventus, thanks to the innovative Digital Overlay®️ geolocation technology adopted by the club. The agreement also includes a series of marketing initiatives that will be unveiled over the course of the season.
“We are delighted to be partnering with FC Internazionale Milano. It is an exciting and new development for LD Sports, which will help us make a significant impact with our kick-start activities at the beginning of 2021 and also provide us with a platform from which to grow and engage our fanbase across the world, especially the China market,” commented LD Sports Director of Business Development Kevin Tan. “We strongly believe this partnership will be a prosperous and beneficial one for both parties, and we look forward to experiencing the rest of the Serie A season by FC Internazionale Milano's side."
The partnership, which is specific to Asia, does not include product category exclusivity.