Today, we’re exploring our Club’s new visual identity. You’ve seen the new logo and its features, you’re getting acquainted with the latest shade of blue, and you’ve seen the faces that are accompanying us on this journey.
I M FC INTERNAZIONALE MILANO is a podcast that simply can’t be missed for all those who want to learn about every single aspect relating to the evolution of our logo – but that’s not all.
“We asked ourselves how we could present Inter in today’s world, especially with the future in mind. We were looking to find something that would represent Inter in a modern way and, at the same time, firmly reflect what has come before in the Club’s 113-year history,” said Luca Danovaro, Inter’s Chief Marketing Officer. The new crest represents a new innovation for the Nerazzurri brand and the path that has been taken in recent years.
The task of designing the new logo was entrusted to Bureau Borsche, a graphic design studio founded in 2007 in Munich. Mirko Borsche and the designer Kolja Buscher go into detail about our new badge, looking at its specific characteristics.
Alessandro Furchino Càpria, who was in charge of the photo project, also speaks in this special podcast, which is available in English and Chinese and on all platforms. He looks back at the key moments that helped develop the narrative relating to the Nerazzurri’s new visual identity.
All Nerazzurri fans simply must give this episode a listen.