I M | We continue to discover the faces and values behind our new visual identity



Club

Mar 31st 2021

1 MIN READING

New photos and personalities to help express the attitude and values of the Club's new visual identity


IM Control IM Goal IM Speed IM Skills

Inter have presented their new visual identity, one which extols the Club's founding values and reinforces its bond with the city of Milan. The narrative plays on the initials of the club’s name – I M, from Internazionale Milano – to harness the English expression “I am”. It involves the Nerazzurri world and is being told with the help of the personalities from the spheres of sport, entertainment and culture because elegance and style are always accompanied by substance and the courage to pursue one’s own ideas.

Discover more at IM.INTER.IT!

Following the many personalities who have already helped express the attitude and values of the Club’s new visual identity on the day it was presented (the gallery can be found here), the faces today include Nerazzurri wing-back Achraf Hakimi,  Inter Women attackers Ilaria Mauro and Caroline Møller, as well as Ashley Young. Furthermore, there's the chef Davide Oldani and creative strategy consultant Naomi Accardi, plus art director and graphic designer Stole “Moab” Stojmenov and fashion stylist Allison Fullin.

IM CONTROL

IM GOAL

IM SPEED

IM SKILLS

I M INCLUSION


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