Inter get fans involved in new Santa Clues Christmas campaign!
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— Dec 2nd 20212 MIN READING
Today the Nerazzurri unveiled the Christmas 2021 campaign in which Inter fans are invited to decipher the cryptic message on Santa’s jumper
MILAN – Santa Clues: Inter are getting the fans involved in a fun campaign shrouded in mystery for which the new Christmas jumper is the centrepiece. It’s one of the mainstays of the Nerazzurri’s Christmas tradition and will be the focal point of an event dedicated to the winter holidays for the very first time, with a secret message woven into the garment which fans are invited to decipher by following a series of clues.
The initiative was presented through a special video, "The Mission", which has been inspired by the world of technology and espionage. It sees first-team players Nicolo Barella, Alessandro Bastoni, Milan Skriniar and Matteo Darmian engaged in a top-secret mission to acquire the precious Christmas jumper kept in the Nerazzurri HQ.
There is a secret message contained within the jumper: to figure out what it means, fans will have to decipher a series of clues which will be unveiled on the club’s social media as well as during matches at San Siro on a regular basis over the coming weeks. Each clue will correspond to a letter and by combining them all the club’s fans will be able to gain access to the final surprise.
This special Christmas campaign encompasses all facets of the Nerazzurri world: from the male and female first teams to Inter Clubs and Inter Academy kids.
The Christmas jumper is part of the Xmas Collection, along with the beanie and boxers. They are all already on sale at the webstore on inter.it, the Galleria Passarella and San Siro shops, and the Nerazzurri Amazon Brand Store. The products feature Inter’s classic colour scheme, various symbols including the club logo, as well as typical Christmassy and sporting imagery.