MILAN – FC Internazionale Milano is pleased to announce a new partnership with Heinz. Market leaders in the food industry, Heinz is making its first foray into both the football and entertainment sectors through this agreement and thus becomes Inter’s Official Sauce Partner for two seasons.
The American company’s presence will soon be felt at the club’s home matches, appearing both on advertising hoardings and in the stadium’s hospitality section. Guests will get a chance to know more about Heinz as well as take part in exclusive tastings.
“We’re excited about our partnership with Inter,” offered Francesco Meschieri, Head of Marketing Italy. “Football, teamwork and the emotions that sport awakens in you go hand in hand with what we celebrate: the joy of sharing moments with loved ones, which includes enjoying food in company. We’re keen to guide consumers in their day-to-day interests and we’re working to offer inspiration and help them find the 'Perfect Match' with Heinz’s finest products.”