Betsson

Betsson Sport becomes Inter’s new Official Main Partner. Historic agreement between the two brands



Partner

Jul 1st 2024
3 MIN READING

For the next four years Betsson Sport will be Official Main Partner of the Italian champions. The logo of the brand will appear on the front of the Nerazzurri shirt, which will also feature the second star for the first time


1 July 2024 – It’s official: Betsson Sport will be the new Official Main Partner of Inter. For the next four years the sport infotainment brand will appear on the prestigious Nerazzurri shirt as concrete proof of the biggest shirt sponsorship deal in the club’s history.

Betsson Sport have chosen to team up with Inter, recognising themselves in the values of ambition and tireless dedication that characterise Inter both on and off the pitch. The growth of the Inter brand in recent seasons culminated in winning the 2023/24 Scudetto. This achievement means that Inter will have a second star sewn onto their jerseys next season and is a source of huge pride for Betsson Sport in signing the partnership agreement.

The passion of the Nerazzurri will make each victory a testament to the determination and long-term vision Betsson Sport has in supporting sport all over Italy, both on and off the pitch. The brand is planning exclusive and exciting activities with Inter players for the Betsson Sport Club and for the fans that follow their favourite team so passionately.

The partnership agreement is part of the Betsson Sport Club project, an initiative created by Betsson Sport that aims to promote participating clubs. By having Inter – a team at the top of Italian football and among the best in Europe – as one of its members, the brand will be able to tell the stories of Nerazzurri players and demonstrate the passion that drives them and motivates them to play one of the most-loved sports in the world.

Betsson Sport will appear on the front of the men’s first team shirts in all of next season’s games, from their Serie A title defence to the Coppa Italia and Italian Supercup, the new Champions League and the FIFA Club World Cup, which will take place between June and July 2025 in the USA.

“We are so proud to be able to announce this incredible partnership. This agreement will not just bring prestige to both parties but also offers Betsson Sport the opportunity to team up with a club that this season once again displayed the commitment and determination that are the hallmarks of its storied success. It’s an honour for us have Inter as one of our partners. They are the perfect example of a sports team that has managed to achieve amazing results thanks to their passion and dedication. Sharing the shirt with the new logo and the second star fills us with pride. It’s a historic moment for us, the club, and all the fans.”

Stefano Tino, Managing Director Italy in Betsson Group

“We’re delighted to welcome Betsson Sport into the Nerazzurri family thanks to this historic agreement which will see their logo on the front of our shirts. This partnership brings together two brands that have the same passion for sport and its development at all levels. It will also allow our fans to have a new touchpoint where they can express their love for Inter. We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an especially prestigious jersey with the Scudetto stitched onto its chest once again and the second star shining over our logo.”

Alessandro Antonello, CEO Corporate di FC Internazionale Milano


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