Coca - Cola is the new Official Soft Drink Partner of Inter
Partner
— 10 hours agoUnder the three-year deal, Coca-Cola will support the men’s first team, Inter Women, and Inter U23, celebrating the passion and spirit of sport
Coca-Cola is teaming up with FC Internazionale Milano in a three-year partnership, becoming the Club’s Official Soft Drink Partner, with Powerade named the new Official Sports Drink Partner of the Nerazzurri. The collaboration will involve the men’s first team, Inter Women and the young talents of Inter U23.
Coca-Cola boasts a long-standing relationship with sport and a special bond with football, a universal symbol of passion and unity. The brand is committed to supporting players, while also celebrating the power of sport as a vehicle for unity, fun and positive values. The partnership with Inter represents a new chapter in this journey: together, Coca-Cola and the Nerazzurri will bring to life initiatives and activities designed to engage fans and the wider community, celebrating the passion for football and the spirit of sport. The collaboration includes category exclusivity for soft drinks and sports drinks, as well as branding activities, dedicated promotional campaigns, social media content and exclusive events.
“The partnership with Inter, one of the historic clubs in Serie A, confirms Coca-Cola’s commitment to supporting the world of sport and promoting positive values such as passion, dedication and teamwork. This partnership represents a unique opportunity to connect with fans, create unforgettable experiences and celebrate happy and emotional moments in football.”
Paola Donelli, Marketing Director Coca-Cola Italia
“We are delighted to announce this partnership agreement with Coca-Cola, a global brand loved by consumers around the world, with a long history of collaboration in sport and a genuine connection to football. Working with a brand as influential as Coca-Cola will allow us to not only grow, but also to offer our fans exclusive opportunities to further enrich the Nerazzurri experience, both on matchday and in everyday life.”
Giorgio Ricci, Chief Revenue Officer FC Internazionale Milano
During home matches, the iconic Coca-Cola logo will take centre stage at the stadium, becoming part of the atmosphere and accompanying fans with its unmistakable taste, which has always celebrated togetherness and sharing. Products will be available at stadium bars and in hospitality areas.
“We are very excited about this collaboration. It gives us the opportunity to refresh fans with our range of products, from Coca-Cola to Powerade, as they enjoy the matchday experience and support their team at San Siro.”
Jacopo Dellacasa, Trade Marketing Director Coca-Cola HBC Italia