80 million fans: Inter's digital community continues to grow

In the weeks that saw us make the UEFA Champions League final, our digital community reached an important achievement: 80 million total fans over all of the Club's social media channels. A figure that confirms the strength and constant growth of our digital ecosystem, created by a strategy focusing on original content, appropriate language for every platform and a more direct link than ever with fans around the World.

Our Facebook profile is our largest community, with more than 33 million followers. TikTok is now the second largest and it is the profile with the fastest growth: since May 2022, the follower count has increased by 285%, now reaching 16 million. It has become a reference point for content creation in a lighter and more involving way, effectively tuning into the platform's dynamics and the community's expectations. In the weeks of our Champions League clashes, TikTok saw an explosion of exposure, with more than 300 million views in 14 days, with individual posts reaching more than 50 million views. For two weeks straight, the views on our profile grew by 370%.

Even Instagram has seen important results, now with over 14 million followers with a particular increase coming in the weeks following the fixture against Barcelona, bringing us more than a million new fans in just a few days.

Our Asian fan base is also key in all this, with six active Chinese profiles and content tailored for that important audience. Weibo is our key platform in China, with a community of 5.2 million users, while our Douyin profile now has more than one million followers.