Fanatics Fest NYC: Inter's booth in the heart of New York

For the second consecutive year, Inter took centre stage at Fanatics Fest NYC, the biggest sports culture event in the United States, bringing to New York an experience that showcased the Club far beyond the football pitch.

The Nerazzurri booth welcomed thousands of visitors, offering a vibrant space where football, design, music and entertainment came together, once again highlighting the strength of the Inter brand on the international stage.

Inspired by contemporary industrial aesthetics and the concept of scaffolding, the booth drew on the shared urban language of Milano and New York. This design approach gave shape to the "Different Fields. Same Belonging." concept, the message behind the launch of the new Away Kit, portraying Inter as a Club capable of forging authentic connections across different worlds. Designed to express the Nerazzurri identity through a multifaceted visual language, the installation stood at the crossroads of sport, creativity and urban culture.

The booth took visitors on a journey through the Nerazzurri's past, present and future. The new kits, lifestyle collections, community-focused content, Inter's connection with the world of music and the Club's heritage brought the space to life, enhanced by a network of indoor and outdoor screens designed to make the experience even more immersive.

One of the booth's standout attractions was the display of the trophies from the Club's historic Double, attracting thousands of fans eager to admire up close two lasting reminders of an unforgettable season.

The fan activation also proved hugely popular. By answering a series of five questions, visitors were able to create their own Inter Emblem – a personalised symbol inspired by their identity and the way they experience their Nerazzurri passion. Each design was transformed into an exclusive pin, printed in real time and presented to fans at the end of the experience. The activation placed the community at its heart while also giving participants the chance to win a trip to Milano to discover some of the Club's most iconic locations, from San Siro to Inter HQ.

Over the course of the four-day event, the booth became one of Fanatics Fest's main attractions, welcoming Inter Vice President Javier Zanetti and Club Legend Christian Vieri, as well as participants in the Away Kit launch panel, including Dom Innarella, Chxrry, the Evening Elephants and many other Inter Friends.

The Nerazzurri booth proved to be a space that showcased every facet of Inter: a Club with a global voice, building connections between sport, culture and innovation through a shared sense of belonging.