From Milano to the stars - Galleria Vittorio Emanuele - Milano

From Milano to the Stars: the build - up to the final with exclusive content, live TV coverage and a city coloured black&blue



Road to Istanbul

Jun 8th 2023

3 MIN READING

All the activities ahead of Manchester City-Inter


During a journey, there may be obstacles to overcome. Difficult moments arise, but the important thing is to be ready when the battle begins. Ours is a journey that started from afar, and it hasn’t been a stroll in the park. Rather, it’s been a ride along a road that, game after game, has made us even stronger.

We dialled up the speed and travelled so many kilometres for our colours, loving only Inter. We fought together, brothers and sisters of the world, aiming to be competitive again and return to where we deserve to be. Objective after objective, we aimed higher and higher: FROM MILANO TO THE STARS.

We took inspiration from our origins, never losing sight of our path: “black and blue against the golden background of the stars”. The stars guided us, lighting the way to the most prestigious European stage of all. Our final begins with the narration of this brave thought suspended between dream and reality in a hero video produced by Inter Media House. It features an international star in the form of Zoe Saldana, who lent her voice to help shape our ambitions.

It is the first of a series of content pieces that will bring even more energy to the Nerazzurri’s digital channels as the showdown with Manchester City draws nearer. You can find the goals of our champions that, like constellations in the sky, have traced the way to Istanbul. There are the words of special fans who, on Inter.it, recall the thrills of having travelled numerous kilometres to watch Inter over the years. Then, we have a dreamlike journey that has been built with the help of artificial intelligence; it involves a Nerazzurri biscione that, starting from our city, visits Inter supporters across the world before reaching its final destination.

To shorten the distance between Milano and Istanbul, it took just a few hours for thousands of fans to purchase all the available tickets to watch the match in the stands of the Stadio Meazza. Meanwhile, the city has been tinged in black and blue thanks to a play of lights that will illuminate the dome of the Galleria Vittorio Emanuele II - one of the oldest and most iconic places in our city - until 10 June.

From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano
From Milano to the stars - Galleria Vittorio Emanuele - Milano

As we move towards kick-off, Inter TV is ready to offer an extraordinary programming schedule that will allow supporters to revisit the Nerazzurri’s entire European journey from the group stage to the two-legged semi-final tie against AC Milan. In addition to many live broadcasts, which you’ll also be able to follow on Twitch, YouTube and Inter.it, the new format “From Milano To The Stars is available. This contains never-before-seen footage of Inter’s European run from Plzeň to Istanbul.

Inter will take part in a vast array of events in the Turkish capital, with partners, legends and friends of the Club all set to attend. On Thursday 8th, the Nike store in Istanbul will be decked out in the Nerazzurri colours, while on Friday the Club's sponsors will attend an exclusive gala dinner in order to prepare ourselves together for the emotions of the final. There will be a Fan Zone near the Atatürk Stadium, which will host the supporters who have gone the distance to be with their team. Starting from 14:00 CEST, Nerazzurri legends and talents will take turns on stage to be with the fans right up to kick-off.

It’s another important step after the month of May, which saw Inter achieve the highest engagement rate in the history of the Club's digital channels. Indeed, 50 million users were involved thanks to the publication of 6500 content pieces in 30 days, all for a fan community that now numbers more than 62 million worldwide.

“We were born in the night to dream in the first place, so why stop now?”

FROM MILANO TO THE STARS.

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