Inter at Milan Games Week & Cartoomics 2023: the pictures

MILANO - For the fourth consecutive year, the Nerazzurri took part in Milan Games Week & Cartoomics, one of the most eagerly awaited national events in the world of Esports. The event took place at Rho Fiera Milano from 24 to 26 November and saw Inter star in Hall 13, in the Mkers stand, met with enormous success. 

The Nerazzurri launched the partnership with Blue Lock, a Shonen Manga written by Muneyuki Kaneshiro and designed by Yusuke Nomura, edited in Japan by the illustrious publishing house, Kōdansha and distributed in Italy by Panini Comics. There were several pieces of entertainment held at Inter’s space during the event. As well as the great influx of fans, the partnership garnered much interest among both the media outlets present and the numerous content creators who visited the stand. The Nerazzurro hostess gave supporters exclusive Blue Lock Tote bags. Fans were also able to take pictures in a special photo booth with the silhouettes of manga stars. 

The partnership with Blue Lock continues to strengthen Inter’s path of spreading its brand into the fields of culture and art with the aim of reaching the new generations all over the world. ‘Blue Lock’ is a very popular manga which, thanks to a creative narrative about the world of football, is the perfect mix between sport and gaming. It tells the story of Isagi Yoichi and Japan’s 300 best forwards who participate in a revolutionary training method at the Blue Lock structure with the aim of creating the best attack in the world.