FC Internazionale Milano and Bud announce new multi - year partnership



Partner

Dec 3rd 2025
2 MIN READING

The iconic brand becomes the Club’s Official Beer Partner


FC Internazionale Milano and AB InBev, the world’s leading brewer, are proud to announce a new and prestigious agreement that brings together two brands synonymous with authenticity and connection. For the next three seasons (2025/26-2027/28), AB InBev – through its world-renowned brand Bud – will serve as the Club’s Official Beer Partner and Regional Partner.

The partnership is rooted in shared values: Inter’s history and prestige meet the dynamic, celebratory spirit of Bud. Together, the two brands aim to highlight what makes football unique: collective joy, belonging, and the thrill of living every emotion together.

The collaboration as well extends to women’s football, with Bud also becoming the Official Partner of Inter Women.

As part of the agreement, Bud will feature on LED boards at San Siro, while AB InBev will hold exclusive rights for providing beer across the stadium’s bars and hospitality areas, bringing its quality and unrivalled variety into the heart of the matchday experience.

The partnership also includes co-branded and digital campaigns, as well as special fan activities inside San Siro designed to engage the Nerazzurri community and showcase, with creativity and personality, the magic that happens when Bud and Inter come together.

“We are delighted to welcome AB InBev, whose iconic Bud brand shares our ambition to elevate the fan experience and celebrate the passion that unites our supporters. This partnership will allow us to strengthen our bond with fans, both inside and outside the stadium, offering new opportunities to experience unforgettable Nerazzurri moments.”

Giorgio Ricci - Chief Revenue Officer

“We are proud to partner with such a historic and prestigious club as FC Internazionale Milano. This collaboration stems from a shared vision: celebrating the moments that bring people together, on and off the pitch. With our iconic Bud brand, we aim to make the experience of Nerazzurri fans even more special.”

Ief Timmermans - Country Director AB InBev Italy


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