Inter at Fanatics Fest NYC: an occasion that bridged football, culture, and community

From the global launch of the new Away Kit to other events specifically dedicated to the Nerazzurri community, alongside meetings with Club Legends, fans and leading figures from the worlds of sport and entertainment, Inter's presence at Fanatics Fest NYC provided a brilliant opportunity to connect with an international audience.

From 16 to 19 July, the Javits Center in New York welcomed more than 200,000 visitors for one of the world's leading celebrations of sports culture, with Inter taking centre stage in a programme of activities that brought together football, design, music and other sports, extending far beyond the game's traditional boundaries.

At the heart of Inter's presence was the Club's stand, a striking installation that transformed one of the festival's key spaces into a meeting point for fans, athletes, artists and figures from the international sporting community. Over the course of four days, it became a focal point for the Nerazzurri community and everyone attending the event. The stand also showcased the Club's iconic Double-winning trophies, giving supporters the opportunity to take photos alongside them.

One of the standout moments of the festival was the global launch of Inter's new Away Kit, unveiled on 16 July on the Center Stage through the concept "Different Fields. Same Belonging." The live presentation brought together different voices and perspectives, united by a shared sense of belonging and authenticity. Taking part in the event were Inter Legend Christian Vieri, Stuart McArthur, Nike Senior Director of Apparel Product Design, and Eddie Sears, Executive Vice President of Creative at Republic Records. Music also played a central role in the launch, with performances from Chxrry, Dom Innarella and Evening Elephants - three artists from different backgrounds, united by a shared sense of creativity.

Fanatics Fest also provided an important opportunity to strengthen the Club's relationship with its international community.

Christian Vieri took part in a special event with Inter Clubs from Manhattan, New Jersey, Ohio and San Francisco, while also meeting representatives from the Club's Academy network in the United States, including Inter Academy Texas and Inter Academy Camp USA. In the days that followed, the Nerazzurri Legend also participated in activities organised alongside FIFA, meeting supporters throughout the Fest.

Following Argentina's qualification for the FIFA World Cup Final, Vice President Javier Zanetti also joined Fanatics Fest, making the experience even more memorable for supporters visiting the Inter stand. Zanetti also took part in collaborative activities with WWE, the NFL and MLB. Inter's presence attracted a host of high-profile names from the worlds of sport and entertainment, including John Cena, Spike Lee, Karl-Anthony Towns, Ryan Garcia, Matt Kiatipis and streamer N3on, all of whom were presented with the Club's new Home and Away shirts. Inter's participation at Fanatics Fest NYC once again provided an important platform to showcase the Club on the international stage, strengthening its connection with supporters across the United States while demonstrating its ability to create experiences that extend beyond football through a shared language of sport, culture and belonging.