milano design week 2024

I M Design: Inter on show at Fuorisalone during Milano Design Week



Community

Apr 15th 2024
2 MIN READING

Inter's involvement in Milano's most iconic week is to be far-reaching, with collaborations, products and events alongside Unopiù, Highsnobiety and Kartell: the Nerazzurri brand evolves the intersection between football and lifestyle


Milan Design Week 2024 will see Inter renew and expand its involvement in one of the most significant events in the city's calendar, presenting exclusive products with iconic design and lifestyle brands such as Unopiù, Kartell and Highsnobiety.

'I M Design' is the Nerazzurri project for this year's edition of Fuorisalone, which brings together various installations set up throughout the city for Milan Design Week. The concept is intended to emphasise the Club's role as an accelerator of the values of excellence and of the cultural initiatives of the city of Milan, allowing Inter to play a starring role on this global stage for creative communities, as Design Week is to all intents and purposes.

In collaboration with Highsnobiety, Inter have created a capsule collection of living room accessories inspired by the stadium experience. It consists of a cushion and a jacquard blanket, made in Italy. The capsule collection will be launched during Not In Milan, a multi-media festival celebrating Design Week through community events. Furthermore, on Sunday 14 April, the club opened its doors to Highsnobiety during Inter v Cagliari, to celebrate the collaboration with a special event at the Milano Lounge. The products will be available from today at the online shops of Highsnobiety and Inter, as well as at the festival's pop-up store at The Sidewalk Kitchens.

Inter are also presenting the third chapter of its collaboration with the historic Milanese design firm Kartell, after last season's 'Componibile' storage unit and the furnishings in the rooms of the Meazza in 2022. This year sees the launch of a black-and-blue reworking of the iconic Bourgie lamp, which combines the classic taste of tradition with technological innovation: distinctive traits that link the two brands. The limited-edition lamp will be available for purchase from the online shops of Inter and Kartell.

Finally, the new development for Fuorisalone 2024 is the collaboration between Unopiù and Inter. The brands will host an event together at the flagship store at 9 Via Pontaccio, in the heart of the Brera neighbourhood, to present the special collector's edition of the timeless 'Ginger' director's chair, which is entirely black but carries a strong Inter character. The product will be available for purchase from 16 April in Unopiù's stores and online shop and through Inter's official sales channels.

“We are always proud to play an active part in our city's most iconic moments. During these few days, Milan becomes the world capital of creativity, beauty and good living. Inter is now recognised as an authentic and distinguished brand also off the pitch, among the most innovative at the intersection of football and lifestyle. 'I M Design' is a project that confirms the club's growth, attractiveness and path towards internationalisation. We are very proud to participate in events like Fuorisalone and do so alongside major brands such as Unopiù, Highsnobiety and Kartell.”

Alessandro Antonello, CEO Corporate FC Internazionale Milano


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