Inter X Pink Floyd, activities at San Siro

A special evening to celebrate a unique collaboration: Inter vs. Cagliari was the occasion to showcase the collection launched by Inter in the days leading up to the match. Inter X Pink Floyd, an initiative created to celebrate the 50th anniversary of Wish You Were Here, the unforgettable masterpiece by the British band. The match was preceded by a series of special activations: the collection dedicated to Pink Floyd took center stage in every corner of the Meazza, starting from the middle of the pitch where a huge tarp depicting the Wish You Were Here vinyl record, enhanced with the Inter logo, was laid out. Every part of the stadium hosted elements inspired by the Inter X Pink Floyd collection: the museum screens and the big screen showed the launch video of the collaboration released in recent days, and a special photo booth was set up for Nerazzurri fans, giving them the chance to take unforgettable pictures.

The vinyl record and several other iconic items from the collection were displayed inside the stadium’s hospitality areas, taking centre stage just a few steps from the pitch. The San Siro's big screen also became the perfect platform to energise the Nerazzurri fans: in addition to the presentation video of the collection, supporters were able to enjoy a Pink Floyd themed fan cam in the moments leading up to kick off of Inter vs. Cagliari.

The team was also at the centre of the Pink Floyd themed initiatives: as they walked onto the pitch, the players wore the special Limited Edition Anthem Jackets, created in just 400 pieces.

Not only San Siro, but the entire city of Milano was also involved in the initiatives dedicated to Inter X Pink Floyd. The iconic images created for the launch of the collection covered the streets of Milano, which were brought to life by the limited edition products created for this extraordinary collaboration.