Milan Hospitality: The Bar Basso Takes Centre Stage in the Second Event



Community

Feb 23rd 2024
1 MIN READING

During Inter v Atletico, the second event of the project involving the finest hospitality venues in Milan, iconic bars, and innovative formats that serve as meeting points for the city's creative generations, was showcased.


"The Best of Milano Hospitality" project continues. On the occasion of Inter v Atletico Madrid, the first leg of the Champions League round of 16, the second event of the series of exclusive events took place in the Milano Lounge at the San Siro, aiming to provide guests with unique and unforgettable experiences.

For this significant event, Bar Basso brought its service to the lounge, where its historic cocktails took center stage, including the Negroni Sbagliato of which it is the inventor, served in the iconic "bicchierone" (big glass) co-branded with INTER.

The project was inaugurated during Inter v Juventus and involves collaboration between Inter and Campari, focusing on the contamination that involves the most important players in Milanese hospitality. Evolving the matchday experience at San Siro: all upcoming collaborations will feature an exclusive setup of the stadium's hospitality suites, incorporating distinctive elements of the brands involved, where guests will find the cocktail list and recipes that have made the venues internationally renowned.

Furthermore, fans will have the opportunity to win exclusive access to the events by participating in a contest on Inter's platforms. "The Best of Milano Hospitality" project represents another step forward in the innovation journey of the Nerazzurri brand, with a strong commitment to bringing ambition and inclusion by involving the creative communities that thrive in the city of Milan.


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