Six years of Inter Media House

Six years of Inter Media House. Six years where Nerazzurri fans have supported the team accompanied by the content produced by Inter Media House, a project that came into being in September 2017.

It has been a journey of growth from 13 million followers and 9 social media platforms to the figures we see today: a 67 million-strong fanbase, 25 global channels and the distribution of over 55,000 pieces of content per season.

These are numbers that have been achieved thanks to the natural connection between the team’s performance on the field, the Club’s activities off the pitch and the social media engagement of Inter fans throughout the world.

The Nerazzurri’s performance last season, which saw Inzaghi’s side win two trophies and reach the Champions League final, allowed Inter’s digital touchpoints to reach extraordinary heights. New stimuli, ways of communicating and content dedicated to various communities, with a particular focus on Gen Z: TikTok, Twitch and WeChat experienced the most fanbase growth, while there was an incredible boom in video views (+165% compared to the previous season and a record +593% growth in video views on the Club’s social media channels).

This success rewards an innovative approach with original content and ideas that aim to give Nerazzurri fans around the world the most complete and immersive experience possible.

Happy birthday, Inter Media House!