Steven Zhang: "More digital and more innovative"

“It’s clear that we’re in an age where the internet is everywhere; digital media is everywhere. Every club needs to use it to interact with the youngest generations. It’s the only way to get people interested in our club and ensure that our content is known throughout the world. How can we involve the youngest generations in football? I hope the fact that I’ve become the youngest president in Italian football is an interesting aspect: I can bring new insights to my club and the whole football sector, and we can have a positive impact with the people around us and interact with younger people. We started this journey towards digital innovation by launching Inter Media House, whose goal is to produce more digital content to interact with fans on digital platforms. Last year, we presented a new club logo and changed all of the images related to club branding because we believe that our logo will not just be used at the stadium but throughout the digital world. It needs to be simple to use in different scenarios and environments, with a flatter shape and bright colours so it's easier to present in merchandising or in digital images. Fans have also been able to use TikTok to enjoy content that we hadn’t been able to present before. Every year, we need every little detail to try to learn and change a part of ourselves and the club to make sure that we become more digital and innovative.”