U - Power becomes Inter’s new official Back Jersey Partner
Partner
— Sep 15th 2023Starting from the derby, the U-Power logo will appear on the back of the Club’s kit in a deal lasting until 2027
Italian leading premium clothing and shoes for labour company U-Power has become FC Internazionale Milano’s new Official Back Jersey Partner.
The deal was signed at Inter HQ today at a meeting involving Franco Uzzeni, the President and CEO of U-Power Group SPA, FC Internazionale’s Milano CEO Corporate Alessandro Antonello, and Luca Danovaro, the Nerazzurri’s Chief Revenue Officer. The partnership will last for four years – from 2023 to 2027 – and represents the union of two leading brands in their respective sectors, which are both set apart for their continuous search for excellence.
The U-Power logo will makes its debut in a massive match. The brand will, in fact, be printed on the back of the First Team’s shirts for tomorrow’s derby between Inter and AC Milan. The logo will also appear on the back of Inter Women’s shirts (starting from Inter vs. Fiorentina), as well also those of the Primavera, in league and Coppa Italia football.
A constant drive to perfect performance in all areas, with maximum attention to innovation and sustainability; these are the values that have always set U-Power apart, and which the company shares with the Inter vision.
“ We’re delighted to announce this new and important deal, which gives our shirt even more value. The U-Power brand has embarked on a great journey in football in recent years and we’re proud that it has seen, in our Club, the perfect partner to take an extra step forward in this sector, and thereby increase its global visibility by making use of Inter’s broad international fanbase.”
Alessandro Antonello, CEO Corporate di FC Internazionale Milano
“We’re honoured to become Inter’s new Official Back Jersey Partner. This partnership demonstrates our duty to excellence and support of sport. We’re excited to start this extraordinary adventure.”
Franco Uzzeni, Presidente e CEO di U-Power Group SPA