When the transfer market is #NotForEveryone

MILAN – We wanted to give you something different this summer, an antidote to combat the absence of football and colour your days Black and Blue. A special ‘good morning’ to get off on the right foot and constantly feel part of the Inter family.

From #WelcomeAntonio to #WelcomeAlexis, eight announcements which allowed Inter Media House to enter your homes and replace your personal alarm clocks. "Ci sei alle sei?" ("See you at six?") is the concept that distinguished the Nerazzurri’s summer transfer market activity. It was an idea which was welcomed with great enthusiasm from the Inter fanbase, one which was able to change the habits of millions of fans and transformed into a huge success story as time went by. It allowed #InterFans throughout the world to connect to the Nerazzurri universe at the same time: from East to West, fans across the globe were able to simultaneously engage with content which was launched with different time zones in mind.

The extraordinary numbers generated by the eight presentation videos on the Club’s official accounts are testament to this: there were 17 million views in total with 2.3 million interactions to boot. Coach Antonio Conte’s presentation video received the most attention, receiving more than three million views.

This was an initiative which is in keeping with the new path the Club is going down, with two fundamental principles at play: innovation and entertainment. The intention is to tap into and take advantage of our fans’ incredible passion. A passion which is #NotForEveryone!THANK YOU #INTERFANS!