MILAN – Storytelling in sport, data analysis and interaction with fans: how do you build a functioning digital community? How do you cultivate it? What are the secrets behind the digital journey of a football club?
These are just some of the topics that will be covered this afternoon at 17:00 CEST in a live conversation between Inter and Lenovo, the Club’s Global Technology Partner, which will be streamed live on Lenovo’s LinkedIn page. It’s an event that will see one of the Nerazzurri’s Triplete-winning heroes as one of its protagonists, Julio Cesar.
“Building Digital Communities” – The construction of a digital ecosystem that allows the fans to be part of the Club at all times, even away from the 90 minutes of football. This is a journey that Inter have been on for a long time. Massimo Venneri (Head of Innovation Projects & CRM) and Roberto Monzani (Head of Content & Media Platform) will talk about the synergies, digital tools and choices regarding the content that is tracing Inter’s path in this field. Julio Cesar, an ambassador of the Nerazzurri Club and Inter Forever representative, will be with them to contribute to the discussion on how keeping fans at the centre of the project has helped Inter expand its community in the digital landscape.
To participate in the event, just click on this link: it will be possible to send questions to feed the discussion during the live show. The event will take place today at 17:00 CEST.